The picturesque Italian town of Portofino has introduced a series of strict new rules aimed at preserving its charm, cultural integrity, and peaceful atmosphere—especially during the busy tourist season. Among the most talked-about bans? Walking barefoot in public, which can now cost offenders up to €500 in fines.
According to CurlyTales.com, the local government implemented these measures to protect Portofino’s image as an elegant seaside destination and to ensure a respectful coexistence between the town’s 400 permanent residents and the 6,000–7,000 tourists who visit daily during peak season.
What’s Banned in Portofino?
The newly enforced restrictions prohibit a range of behaviors deemed inappropriate for public spaces, including:
- Walking barefoot in the city center or around the harbor
- Wearing only swimsuits or T-shirts without proper bottoms in public
- Begging or panhandling
- Having picnics in undesignated areas
- Sitting on roads or benches in a disorderly manner
- Carrying bulky luggage or portable speakers through the town
Fines for violations range from €25 to €500, depending on the offense.
Why These Measures Were Introduced
Authorities say the goal is to protect local heritage, maintain decorum, and ensure a civilized, respectful environment for both residents and tourists. As European travel continues to rebound, destinations like Portofino are grappling with the impact of overtourism—and they’re pushing back.
This initiative reflects a growing trend across European tourist hotspots such as Venice, Barcelona, and Amsterdam, where local governments are tightening regulations to curb unruly behavior and safeguard their cities’ identities.