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Wednesday, August 20, 2025

Italian riviera town bans bare feet and beachwear: fines up to €500 for tourists breaking new rules

The picturesque Italian town of Portofino has introduced a series of strict new rules aimed at preserving its charm, cultural integrity, and peaceful atmosphere—especially during the busy tourist season. Among the most talked-about bans? Walking barefoot in public, which can now cost offenders up to €500 in fines.

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According to CurlyTales.com, the local government implemented these measures to protect Portofino’s image as an elegant seaside destination and to ensure a respectful coexistence between the town’s 400 permanent residents and the 6,000–7,000 tourists who visit daily during peak season.

What’s Banned in Portofino?

The newly enforced restrictions prohibit a range of behaviors deemed inappropriate for public spaces, including:

  • Walking barefoot in the city center or around the harbor
  • Wearing only swimsuits or T-shirts without proper bottoms in public
  • Begging or panhandling
  • Having picnics in undesignated areas
  • Sitting on roads or benches in a disorderly manner
  • Carrying bulky luggage or portable speakers through the town

Fines for violations range from €25 to €500, depending on the offense.

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Why These Measures Were Introduced

Authorities say the goal is to protect local heritage, maintain decorum, and ensure a civilized, respectful environment for both residents and tourists. As European travel continues to rebound, destinations like Portofino are grappling with the impact of overtourism—and they’re pushing back.

This initiative reflects a growing trend across European tourist hotspots such as Venice, Barcelona, and Amsterdam, where local governments are tightening regulations to curb unruly behavior and safeguard their cities’ identities.

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